Jump, Kick, Throw, Touch, Climb, Fly and Run. United in a Mixed Reality sports universe you couldn’t ever imagine. XRS Association is looking to revolutionize sports as we know it.

On Thursday, November 20th, the International Association of Mixed Reality Sports (XRS)  is publicly launched in Munich (GER), Helsinki (FIN) and Zurich (CH). Initiated early October by the CEOs and Founders of four pioneering companies in the rapidly growing industry, the world’s first association of its kind is meant to support and grow the meaning of mixed reality sports (XRS).

Technology has become the main driving factor in many areas of our life. In sports, innovation under the term of Sports Tech has led to steady improvements in many fields such as broadcasting, tracking and training, both on the professional and personal level. In recent years this accelerated development has also led to the dawn of a new era in sports where technology and sports intertwine deeper than ever before which makes physical exercise more accessible and fun for everybody and especially more appealing to the younger tech-savvy generation.

In an age where screen time is increasing rapidly while physical activity and sports participation is declining in frightening rates, new forms of sports combine the real world with technology to make physical exercise more attractive, accessible and inclusive for everybody.


International Mixed Reality Sports (XRS) association promotes physical activity by combining sports, technology and gaming. This combination enables enjoyable but also highly challenging sports that change how people move all over the world. XRS association brings together major product manufacturers, operators and sponsors globally to share knowledge, create standards, form and educate addressable interest groups, and shape the future of mixed reality sports and competitions.

XRS stands for a new category in sports and includes physical activity in a combination of sports, digital technology and gaming. This combination makes it possible to generate new, exciting and challenging forms of sports and workouts as a cure for declining sport participation in our time. 

With events, education and guidelines for the development and implementation of these new technologies, XRS is focused on raising public awareness for mixed reality sport and its benefits in the sports, education and health industry.. Aiming to further fuel the growth of this new category at the intersection of technology and gaming, XRS is looking forward to welcoming new members, partners and sponsors that share the same passion for the future of sports.